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☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

☆ The rapid rise and fall of ghost kitchens
▼ + stars: | 2024-04-14 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +4 min

Ghost kitchens are restaurants with no storefront and no seating that customers never see and which only do delivery. Several influencers and celebrities have used ghost kitchens to produce their own lines of food, like YouTuber Jimmy Donaldson, known online as Mr. AdvertisementAnd as quality issues and late delivery times worsen, some ghost kitchens are starting to see legal challenges. Cracker Barrel also opened its own virtual restaurant using CloudKitchens, another ghost kitchen group, according to Restaurant Business. The company owns three virtual brands, Banda Burrito, The Meltdown, and Burger Den.

Persons: —, Jimmy Donaldson, Burger, Noah Schnapp, It's, TenderFix, Brinker, Kevin Hochman, Donaldson, MrBeast, Travis Kalanick, Kelli Valade Organizations: Service, Business, The New York Times, Kroger, Times, Restaurant Business, Banda, Denny's

☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."

Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama

☆ X is fishing for more creators. Some won't bite.
▼ + stars: | 2024-03-25 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

X has been trying to lure more creators to host on the platform through its ad-revenue program. But one survey showed that only 5% of creators want to use X as their main platform, per WSJ. AdvertisementMany large advertisers have pulled out of the X platform since Musk's takeover due to concerns about brand safety, lax content moderation, and even Musk's own posts. But as Musk acknowledged last year, the exodus could be an issue for content creators hoping to see a substantial payout from their posts. An official account for X's creator program also touted some of the platform's achievements since Musk's takeover.

Persons: —, Elon, Musk, X, Jasmine Enberg, Chris Reilly, Joe Benarroch, Benarroch, Samir Chaudry Organizations: Service, Street Journal, Intelligence, The

☆ MrBeast says he sleeps in an office-bedroom so he can be closer to work — take a look
▼ + stars: | 2024-03-23 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Howie Mandel Does Stuff"Sometimes when my girlfriend's in town, I'll go to a house. Howie Mandel Does Stuff"If you want to make everyone happy, don't be a leader. It's unclear if Donaldson may have taken inspiration from Musk in his decision to sleep at the office.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Howie Mandel, wouldn't, He's, Tom Brady, Justin Timberlake, Steve Jobs, it's, Jobs, Nick Saban, Elon Musk, Musk Organizations: Service, Records, Apple Locations: Los Angeles, Alabama, San Francisco

☆ MrBeast's Coming to Prime Video With $5M Prize. Here's What to Expect.
▼ + stars: | 2024-03-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

MrBeast is bringing his "Beast Games" YouTube show to Amazon Prime Video. Amazon said the show will have 1,000 contestants competing for a $5 million prize. The company says it's the "biggest single prize" on TV and streaming. AdvertisementYouTube star MrBeast is launching a competition show on Amazon Prime Video in which 1,000 contestants will compete for a $5 million prize. It said the $5 million would be the "biggest single prize in the history of television and streaming."

Persons: —, Jimmy Donaldson, Colin, Samir, Donaldson, X, Donaldson didn't Organizations: Amazon Prime, Service, Amazon, YouTube, Business

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

☆ YouTuber MrBeast teams up with Amazon's MGM Studios for 'biggest reality competition series ever'
▼ + stars: | 2024-03-18 | by ( Zach Vallese | ) www.cnbc.com time to read: +2 min

Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."

Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S

☆ Popular YouTuber MrBeast strikes Amazon deal for competition reality show
▼ + stars: | 2024-03-18 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +3 min

New York CNN —MrBeast, the popular video creator known for big philanthropic gestures and extreme stunts, is making the leap from YouTube to Amazon Prime with a new reality competition show, Amazon announced Monday in a news release. The show, which was released in November, featured 456 participants vying for a cash prize of $4.56 million. MrBeast is one of the most popular YouTube channels on the platform, with 245 million subscribers. In recent years, each of his videos easily surpasses 100 million views, and at times has pushed half a billion. In November 2020, he opened his first burger restaurant, MrBeast Burger, near his hometown of Greenville, North Carolina.

Persons: New York CNN — MrBeast, Jimmy Donaldson, Colin, Samir, Donaldson, MrBeast, ” Jennifer Salke, Jimmy, ”, “, Burger Organizations: New, New York CNN, YouTube, Amazon Prime, Amazon, Netflix, Amazon MGM Studios, Beast Games, Time Magazine Locations: New York, Greenville , North Carolina

☆ YouTube's mass exodus of stars show the uncertainty of the creator economy
▼ + stars: | 2024-03-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.

Persons: —, we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London

☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
▼ + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +12 min

Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.

Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton

☆ A founding partner of VC firm 776 explains why she's still optimistic about creator-economy startups as the hype cycle ends
▼ + stars: | 2024-03-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Read previewFor Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely. "I'm not talking about the epic stars and the MrBeasts of the world," Holloway told Business Insider. This story is available exclusively to Business Insider subscribers. Holloway is a founding partner at Seven Seven Six, the early-stage VC firm started in 2020 by Reddit founder Alexis Ohanian. The end of the hype cycle around creator-economy startups is part of the intrinsic nature of venture capital — VC "loves hype cycles," said Holloway.

Persons: —, Holloway, Alexis Ohanian Organizations: Service, Business, Seven Seven Locations: —

☆ MrBeast has grown up. He thinks his YouTube videos should too.
▼ + stars: | 2024-03-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.

Persons: —, YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust

☆ MrBeast is asking for trouble by calling his employees 'friends of friends' instead of giving them job titles, HR experts say
▼ + stars: | 2024-02-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.

Persons: —, Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam

☆ Sam Altman just reminded everyone why OpenAI is leading the pack
▼ + stars: | 2024-02-17 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

On Thursday, OpenAI unveiled its new text-to-video model Sora. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This time, it’s not because of a shock ousting from OpenAI , nor is it because of anything to do with ChatGPT . Instead, it’s because of a whole new AI model called Sora.

Persons: Sam Altman, OpenAI, —, Sora, “, ”, MrBeast, Carl Pei, Will Smith, Nikunj, Altman, ” Kothari, mindshare, it’s, Donald Trump, Joe Biden Organizations: Service, Dreamworks, Google, Nvidia, Khosla Ventures Locations: OpenAI, California, New York, Hollywood

☆ MrBeast doesn't consider himself rich despite making $700 million a year, says his mom looks after his bank accounts
▼ + stars: | 2024-02-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +2 min

Despite huge ad revenue and brand deals, he says he isn't wealthy due to his reinvestment strategy. He also doesn't have access to his bank accounts — his mom does. With immense ad revenue and brand deals, Donaldson has the resources to do pretty much anything he could ever want to. Donaldson told the outlet he brings in between $600 and $700 million a year. Every video earns "a couple million" from ads and "a couple million in brand deals," he told Time.

Persons: doesn't, —, Jimmy Donaldson, Donaldson, Elon Musk, isn't, it's Organizations: Service Locations: Africa

☆ People are totally going to be fooled by OpenAI's new video tool 'Sora'
▼ + stars: | 2024-02-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

OpenAI has launched a new tool, Sora, that generates AI videos based on user text. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On Thursday, OpenAI showed off a new tool called Sora that can generate strikingly realistic videos based on users' prompts. In addition to text, Sora can also generate videos from still images and "extend" existing videos — including the ability to "fill in missing frames," according to OpenAI.

Persons: OpenAI, It's, —, Sora, MrBeast, someone's Organizations: Service Locations: Tokyo, Amalfi Coast

☆ MrBeast brings in $700 million a year but says he's not rich: 'I've reinvested everything to the point of stupidity'
▼ + stars: | 2024-02-15 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

The YouTuber — real name Jimmy Donaldson — rakes in hundreds of millions of dollars from his YouTube channel and Feastables food brand. But despite bringing in revenue between $600 million and $700 million each year, Donaldson says he's not rich. His massive channel has 239 million subscribers, and his videos regularly get well over 100 million views. "Each video does a couple million in ad revenue, a couple million in brand deals," he told Time Magazine this week, which noted that brands pay between $2.5 million to $3 million for a shout-out in a video. "I've reinvested everything to the point of—you could claim—stupidity, just believing that we would succeed," he said.

Persons: Jimmy Donaldson, Donaldson, he's, doesn't, it's Organizations: YouTube, Time, New York

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

☆ MrBeast, the king of YouTube, is setting his sights on the Chinese market
▼ + stars: | 2024-01-24 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +2 min

MrBeast is setting his eyes on the Chinese market. The YouTube megastar uploaded his first video on Chinese video-sharing site Bilibili. On Tuesday, the YouTube sensation, whose real name is Jimmy Donaldson, uploaded his first video on Chinese video-sharing site Bilibili. AdvertisementChinese fans launched Donaldson's Bilibili account last year, Baumel said. The 16-minute video has been viewed over 165 million times and reposted over 56,000 times to date.

Persons: He's, TikTok, —, Jimmy Donaldson, MrBeast, Donaldson, Eyal Baumel, Baumel, Forbes, Bilibili Organizations: YouTube, Service, Bloomberg, Weibo, Business Insider Locations: China

☆ MrBeast says he made more than $250,000 off his first X video, but he thinks it's 'a bit of a facade'
▼ + stars: | 2024-01-23 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

AdvertisementMrBeast says he made over a quarter of a million dollars on his first X video, but the YouTube megastar also says the figure is "a bit of a facade." MrBeast, whose real name is Jimmy Donaldson, wrote about the revenue he earned in an X post on Monday. "MY FIRST X VIDEO MADE OVER $250,000!" MY FIRST X VIDEO MADE OVER $250,000! "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it.

Persons: MrBeast, —, YouTube megastar, Jimmy Donaldson, Donaldson, lon, latform., ake Organizations: YouTube, Service Locations: usk

☆ Some X users are convinced Elon Musk rigged the results of a MrBeast ad experiment where he earned $250,000
▼ + stars: | 2024-01-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

He tested how much ad revenue one video generated, and after three days, he said it earned $250,000. AdvertisementSome X users are convinced that Elon Musk rigged the results of MrBeast's ad revenue experiment to inflate his earnings to $250,000. "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht — MrBeast (@MrBeast) January 15, 2024Donaldson, though pleased with the result, said it was "a bit of a facade." Musk seemed to respond to the claims he rigged the results in an X post on January 20.

Persons: MrBeast, Elon, —, Elon Musk, Jimmy Donaldson, X's, Donaldson, ❤️, Musk, Evan, Kat Lo, Jack Appleby, Rebecca Mardon, Mardon, Chris Kubbernus, Kubbco, TikTok, Kubbernus Organizations: Service, YouTube, Apple, Walmart, Twitter, Mashable, Cardiff University

☆ MrBeast says he'll give 10 people $25,000 — the entirety of the $250,000 he just earned on X
▼ + stars: | 2024-01-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

MrBeast recently conducted an ad revenue experiment on X, where he earned $250,000. AdvertisementYouTube's biggest creator, MrBeast, said he will give away all of the $250,000 he just earned on X. AdvertisementMusk previously stated creators on X earned $5 million in the first rollout of payments. AdvertisementOn January 22, Donaldson revealed he had made over $250,000 on his first X video. Musk seemed to respond to the claims he rigged the results in an X post on January 20.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Elon Musk, Andrew Tate, Elon, Musk, X Organizations: Service, YouTube

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